Mars Wrigley Confectionary are one of the world’s largest food manufacturers. Mars brought us on board as a direct account in order to have a strategically aligned Amazon marketplace seller through which they could experiment to create new product offerings from current selection. Under authorisation from Mars, we designed 3 custom chocolate hampers “Movie Night”, “Celebrations Giants” and “Galaxy Lovers” each of which came inside a custom printed gift box which we designed in house.
Managing the end-to-end process, including inventory – bundling – design – Amazon Advertising – logistics and more, we worked to scale the programme up within an extremely competitive treat gifting category. In the process, we had to continuously innovate even creating custom made equipment to improve the speed and accuracy of our bundling in order to meet the eventual significant demand levels. The 3 hampers grew to become some of Amazon UK’s most popular Chocolate Hampers.
Mars Wrigley Confectionary are one of the world’s largest food manufacturers. Mars brought us on board as a direct account in order to have a strategically aligned Amazon marketplace seller through which they could experiment to create new product offerings from current selection. Under authorisation from Mars, we designed 3 custom chocolate hampers “Movie Night”, “Celebrations Giants” and “Galaxy Lovers” each of which came inside a custom printed gift box which we designed in house.
Managing the end-to-end process, including inventory – bundling – design – Amazon Advertising – logistics and more, we worked to scale the programme up within an extremely competitive treat gifting category. In the process, we had to continuously innovate even creating custom made equipment to improve the speed and accuracy of our bundling in order to meet the eventual significant demand levels. The 3 hampers grew to become some of Amazon UK’s most popular Chocolate Hampers.
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